The importance of brand equity is something which can never be neglected in the recruitment industry. This is simply because everyone prefers opting for the trusted brands instead of their cheaper alternatives. Not only does it help recruitment agencies sell their services at a higher price but also secure reliable and reputed clients for their businesses. Few other vital benefits of brand equity have been stated below.
3 Prime Reasons Why Brand Equity Is Like A Bridge Between Recruitment Agencies And Their Clients
• Sales Increases
It is easier for clients to trust a recruitment agency which focuses on brand equity as it reflects their quality, ideals, value and so they can stay assured of getting the type of services they are expecting. Even if the brand they trust is offering some new services, customers prefer paying for those instead of opting for services they are familiar with. Even recruitment agencies focus on building brand equity as it becomes easier for them to achieve repeat customers and keep themselves ahead of new entrants in the industry.
• Higher Profits
Not everyone is aware of the fact that clients have a tendency to pay more for the services offered by a trusted brand. In short, people can tolerate high prices when it is about their favourite brands which help the companies earn higher profits. This is why various recruitment agencies try to build brand equity instead of focusing on emotions as it helps in higher profit margins. Even if the brand is not capable of demonstrating why their services are superior to competitors, it doesn’t affect their price structure.
• Quite Influential
One of the main reasons why Brand Equity is treated as a bridge between a recruitment agency and its clients is because it develops a strategic partnership between them. Clients are inclined to team up with agencies connected with influential brands. This further helps in improving brand equity between both the partners. Recruitment agencies with higher brand equity can easily recruit talent as job seekers treat their reputation as a sign indicating good job attributes. They know that if they can approach a renowned agency, they will get help even before their next job.
Time For Recruitment Agencies To Focus On Brand Equity
The easiest way through which a recruitment agency can build brand equity is through a proper marketing strategy and communication. They need to develop a customer-based brand equity model which will become a strategy and help them to move forward. When the agency reflects a brand and generates a positive attitude towards it, even job seekers understand that taking the aid of such agencies is a must for their success.
Though unemployment is prevalent, the job market is also suffering from a shortage of right talents. In this mixed scenario, aspirants in search of a suitable job in any particular industry typically use recruitment or Placement Consultant for Small Medium Enterprises specialised in the niche industry they are hunting a job in. And accordingly, for businesses, engaging a placement agency would be the right choice to get connected to the right candidates who can help businesses reach a new dimension.
Expert tips to find the best placement consultant
Choosing the right HR (human resource) agency is challenging. However, if you are on the right track, you can find an agency to help you recruit the best and the most efficient candidates in the industry.
- Do thorough research – To select an agency recruiter, you should do the same sort of research work you would have done for candidate assessment. You can check their LinkedIn profile for an experience. It would be great if you find any indication revealing their experience in the field you want them to work for you. You can fix an appointment (over the phone or in person) and talk to them regarding your requirement. Now compare what they claim during a conversation and what they represent on their social profiles.
- Interview them like aspirants – Interview the recruiter as you do a prospective candidate for offering a job. You may ask questions like,
- Do you have talents for my job profile already in the database?
- How would you find and evaluate candidates for offered job positions?
- How will you keep us updated on the candidates’ status?
- How long will you take to find the perfect candidate?
- Know about their experience – If you want to engage a placement agency to fill any difficult-to-fill profiles, you are very likely to find the best ones. Experienced consultants have had years of experience in setting up an excellent network of potential candidates that you may not find on any job boards as such candidates usually don’t post their resumes on such boards. You must look for an agency for their strong and effective network of candidates that no one else may find. Never compromise with the quality for a few bucks if you find the right talent. It is worth much more than spending thousands for a contractual candidate or the money spent on permanent placement for hiring an agency. In a nutshell, as it comes to hiring a placement agency, you need to keep two things in mind – 1) time-to-fill has to be less and 2) quality of the candidate has to be better. Remember, the only experience can ensure these factors.
- Have a look at their terms and conditions – Placement agencies are often rigid about candidate procurement terms. But the best HR consultants that really want to win your business and deal with it efficiently are likely to be flexible and able to move promptly and innovatively to help you as well as your business to find and retain right talents.
These are a few of many things that as an entrepreneur you need to take care of while engaging a placement consultant to find the best talents in the industry to get recruited in your company.
Building a customer-based strong brand is very important for every placement consultant and executive search agency. Few of the benefits you can reap by focusing on brand equity is greater loyalty from customers, your placement consultant won’t become exposed to the competitive marketing crises and even customers will show positive response to increase or decrease in the fees. Since customer based brand equity has so much to offer, it’s time for recruitment agencies to know the points they need to focus on.
Few Vital Points To Consider When Looking For Customer Based Brand Equity For An Executive Search Agency
- Brand Identity And Awareness
If you are willing to achieve the right identity for your brand, you need to make your brand important to your customers. Check whether customers can easily recall or recognise your brand. Brand awareness is when customers can link the name, symbol or logo or your brand with certain associations. They should know what type of services you are actually selling under that brand. Unless the recruitment services are specially designed to fulfil their requirements, developing brand equity will become difficult.
The right customer-based brand equity for a placement consultant can be created when they can establish a brand image which can reflect what exactly the brand characterizes. In short, the image of your brand should reflect its meaning. You can generally distinguish brand meaning in two categories, the abstract imagery related considerations and the performance-related considerations. These categories actually exist in the mind of the customers.
Brand judgements are basically the personal opinions of your customers and how they evaluate your brand. They might form various types of opinions about a brand after putting together all their imagery and performance. Though customers can make various judgements about a brand, there are four types of brand judgement you need to focus on if you are looking for Customer Based Brand Equity for an Executive Search Agency. They are brand quality, brand credibility, brand consideration and brand superiority.
How customers emotionally react or respond to a brand is known as brand feelings. These feelings are the result of the marketing program for the brand. Not every executive search agency is aware of the fact that the feelings your customers have about your brand can be either intense or mild. When the feelings are positive, it means that your brand has attained social approval. They might have used the service themselves or has been referred by others.
Brand relationships primarily focus on how well your customers can identify your brand and their ultimate relationship. Your focus should be on making your customers feel that they can synchronise well with itS. The two dimensions of characterizing brand relationships are activity and intensity.
Since you are now aware of the vital points an executive search agency has to consider when looking for customer based brand equity, it’s time you too focus on them and give your business a boost.
Everyone looking for great talents knows how challenging the task actually is. With the recruitment industry becoming more complicated, the hiring process has become harder. If predictions are to be believed, the competition is expected to get tougher the coming year. People looking for the right talent have to rely on a few smart and innovative ways. They also need to stay aware of the latest recruitment practices which can actually change the way how companies look for a potential candidate.
4 Recruitment Practices in India And The Road Ahead
• Try Social Recruitment
For someone not aware of the term yet, social recruitment is basically the system through which social media platforms like Facebook and LinkedIn are used to source the right talent. There are numerous managers and companies using different social media platforms as it helps them choose from a larger market of candidates. Even the social platforms are experimenting to ease the method of recruitment through their networks.
• Flexible Work Schedules
Though this is relatively a new term, flexibility in the working hours is expected to become a trend in the recruitment sector soon. Candidates with work-life flexibility will be given more priority. With more and more companies launching flexible working schedules, candidates who prefer flexible working hours will find it easier to land their dream job.
• Adaption Of PR Practices
Hiring the right candidate will become easier for the recruitment companies if they can adapt the latest PR practices. As recruiters are indulging in a wide variety of marketing and PR practices, it is expected to become a recruitment trend within a year or two. Few of the things recruitment marketers can do include candidate lead generation, branding and bringing over content marketing as these are the basic recruitment practices in India.
• HR Automation
Everyone in the recruitment industry is aware of the various benefits provided by HR automation. In fact, the entire process of automation is regarded as a vital move in the HR sector as it helps companies save time and money. The recruitment platforms have become smarter after the introduction of machine learning and artificial intelligence (AI). This is why recruitment managers need to continuously evaluate how they can save time and money using those tools.
Since you are now aware of the latest recruitment practices in India, it’s time you start looking for your dream job through the best recruitment agency.
If you think that sourcing the best employees for your organisation is time-consuming, risky, complicated and expensive, approach a reliable recruitment agency and they will suggest the best staffing solution within your budget. You will come across numerous recruitment agencies for companies with years of industry presence and a vast clientele. In fact, they are the best professionals to approach if you want your organisation to save time and money in the long-run.
4 Ways How Recruiting Agencies For Companies In India Can Help You Save Time And Money
The best recruitment agency is the one who specialises in the type of industry you want to focus on. This is why doing a bit of research before finalising one is always advisable. When the agency has suitable experience, they will know which type of candidates will suit your role the best.
Companies with job vacancies will get hundreds of resumes every day and if they have to sit and go through each of them, it will become very time-consuming and boring for the company staff. The best alternative is to let the agency you are hiring find suitable candidates who can fill up the position. This will definitely help the companies save time. Few additional tasks undertaken by the agencies are completing the reference checks, scheduling interviews, matching their skill sets and completing the inductions.
Though finding full-time workers are easy, their salary packages are quite competitive in nature. On the other hand, temporary or part-time workers are quite hard to find. When you approach a recruiting agency for companies in India, you can stay assured that the best staffing specialists will source diverse candidates for your organisation so that you don’t have to burden your existing employees with extra tasks.
One of the basic issues companies face when looking for staff replacements is the money and time required to find someone suitable and train them. The right recruitment agency can ease this process by selecting the candidates on your behalf so that you have to interview fewer candidates. They ensure that every candidate they are shortlisting for the interview fulfil the necessary skill set which can benefit your company.
Since you now know how a recruitment agency can help your company save time and money, it’s time you start looking for a reliable agency.