HR ANALYTICS- SIGNIFICANCE IN MSME SECTOR

HR Analytics

In majority of economies around the world, MSMEs constitute more than 90% of the total enterprises. In India, MSMEs employ around 40% of the country’s workforce contributing significantly to the GDP.
The basic values reflected by MSMEs are agility, cost consciousness, trust, centralised decision making, risk-taking ability, and culture of doing business through intuition and relationships. With so much business diversity, limited resources and lack of professional stratification, MSMEs often exhibit a certain range of informality in management practices and procedures. Human resource management is one area where most MSMEs do not pay as much emphasis as required.

With small organizations largely governed by the dictates of the founders, MSMEs often relegate HR to a lower priority. However, HR strategies when leveraged effectively can provide a strong foundation to an MSME, helping it to enhance creativity, maximise productivity, and control costs.

Research states that organisational performance can be enhanced through the strategic use of HRM. To a great extent, the success of MSMEs depends on the resources, competency, commitment, and enthusiasm of the owner.
As owners often involve themselves in employment matters such as determination of compensation, promotion and termination, employee issues are hardly managed in a specialized way. This also results in disaffection, high rates of attrition, lack of a cohesive leadership pipeline and absence of upskilling practices.
Small organizations have different needs and lesser resources from the larger ones. This is why effective and creative human resource management becomes even more imperative for them. From staffing, training, performance planning, appraisal, retention and creating a leadership pipeline, human resource plays a key role in the overall success and growth of an organisation.

Addressing Talent Crunch: Talent crunch is a major challenge for MSMEs that can hurt their growth and bottom line. MSMEs face a significant challenge to recruit skilled workers especially when it comes to middle level and workmen level positions. In small organizations which may not have the resources to hire top notch talent from their fields, intelligent talent association strategies need to be worked out. A balanced combination of regular workforce with talented part-timers and freelancers or consultants can be worked out to ensure that the best talent is onboarded in the given resources. It is also important to establish a creative strategy of recruiting talented interns and training them to fill in vital positions over time. With properly created job role descriptions, materials, and job posts, HR must also implement effective recruitment standards to efficiently select the right candidates.

Addressing The Challenge Of Attrition: Retaining the existing talent pool because of a lack of competitive salary is a critical problem faced by MSMEs. Efficient strategies put in place by human resources ensure that employees remain content within the organisation without heading for early departures.However, it is important to understand that compensation is not the only factor that drives decisions of quitting among employees. A number of other factors such as work-life balance, work satisfaction, a culture of trust, value and respect as well as job security also play a crucial role in determining employee decisions. This is where HR plays a crucial role in making the work culture of small organizations more amenable and accommodating to employees. A well-laid-out employee retention program can aid in reducing attrition rates significantly. This may include instituting a flexible work policy, infusing a culture of trust between employees and senior management, running effective mentorship programs to train newcomers and giving ample opportunities to employees to use their skills and grow in the organization.
Constant Up-skilling of workforce: With the evolution of technology, job requirements change and it becomes necessary to equip employees with new skills to let them stay on top of best business practices. This also ensures that the company remains competitive by filling the required skill gaps. Human resources can identify organisational skill shortcomings and ensure that upskilling efforts are aligned with the workforce needs. They can decide which training and development method works best for the organisation – one-on-one-training vs volume training programs.Also, HR personnel are the best people to judge whether the training can be accomplished through internal teams or external institutions. When employees are offered the resources to upskill, it acts as a positive return on investment. They feel motivated to acquire the new skills which in turn boosts performance, and also reduces the need to hire outside workers to get the job done.

Resource Scheduling And Building Leadership Pipeline: Managers in MSMEs often face challenges to keep track of their resource pool, capacity, skills, and availability. Such scenarios result in managers hiring new resources instead of allocating the work to an already competent resource within the organisation.However, with efficient human resources management in place, such things are managed using a systematic approach that lets managers schedule resources for jobs to be completed well ahead of time.Apart from ensuring optimal allocation, resource scheduling allows employees to easily accommodate the newly assigned tasks with their existing tasks. Well-planned resource scheduling by human resources helps managers to prevent underutilisation and overutilization of resources thus maximising productivity.

To conclude, Human Resource Management has strategic significance for MSMEs. HRM plays a leading role in a variety of functions like employee engagement, facilitating integration, quality of work-life, flexibility, productivity, changing organisational values, and delivery mechanism. HR isn’t just about a function that contributes to keeping employees happy and maintaining attendance, payroll instead, it is strategic that assists organisations to gain a competitive edge and achieve their business goals.

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Delhi Todays Talk Show With Amitava Banerjee, Founder And CEO, Brain Behind Brand On “Changes Came In Hiring Scenario During Covid-19

Amitava Banerjee, Founder And CEO, Brain Behind BrandDelhi Todays Talk Show With Amitava Banerjee, Founder And CEO, Brain Behind Brand On “Changes Came In Hiring Scenario
During Covid-19”

June 09, 2021
05:30PM

YouTube Live Link-
https://youtu.be/9ynZMYAi7WI

Facebook Live Link-
https://m.facebook.com/story.php?story_fbid=333359241848212&id=101349451715860

www.delhitodays.com
www.instagram.com/delhitodays/

Question Can Be Asked Directly In The Comment Box, It Will Be Displayed On The Screen.

Regards.
Team Delhi Todays Group.

Second Wave of COVID19 & The Indian Industry /Economic Scenario

Indian Industry in Covid Scenario

Despite being battered by the National Lockdown last year and continuing lockdowns in many areas, many key sectors had bounced back and were struggling to cope with the pent up demand that had been unleashed. Things were looking good- the pandemic had eased considering with daily cases at a fraction of their peak levels and a nationwide vaccination drive in full earnest. The nightmare, 2020 , was fading in the rear view mirror. The second wave of the COVID pandemic , however, is threatening to bring that recovery to a grinding halt. Let us have a look at how four key sectors — auto, pharmaceuticals , consumer durables and aviation — are fairing as the country records over 350000 cases a day.

AUTO — Business in Q4 will be stellar but the lockdown in Maharashtra ,which accounts for 12% of the country’s total market , will bite..

For now , companies are managing the situation , with no visible signs of labour shortage.

Production will be impacted –Tata Motors ,Mahindra and Bajaj Auto have been asked by the Government to operate at 50% of their capacities. Companies are working with Vendors to ensure uninterrupted supply of parts .Dealers are shut, crippling the capacities.

Consumer Durables : Since Diwali , business has been good. ACs, fans and refrigerators have seen the most sales. The lockdown in Maharashtra and the partial ones in other states have not had an impact as e-commerce is still operational in most of the states.

Production continues at peak capacity , as the major hubs are in Gujarat and the National Capital Region. E-commerce is helping maintain stability ,even though in Maharashtra , only essentials can be delivered home.

Pharmaceuticals : Big companies selling medications for chronic ailments are doing well. The non-Covid segment had begun to recover but this recovery may now be disrupted by the Second Wave as the hospitals and the overall healthcare infrastructure focus on dealing with the pandemic.

After a brief disruption last year , production has recovered. Even the latest lockdowns have not impacted production. Raw materials , mostly imported from China , now have alternative sources but vaccine suppliers remain a concern, as manufacturers are willing to scale up. The shortage of Remdesiver ,used in the treatment of Covid, continues, even though companies have promised to increase production.

Aviation : Unless the spread of the virus is arrested quickly , passenger traffic during the otherwise peak summer season is set to take a big hit.

Many who had lost jobs were hoping to get back to work amid signs of an economic recovery . Pilots and crew members were also called back from leaves. This has now slowed down.

Airports will also be badly badly hit. Anecdotal evidence indicates footfalls have fallen dramatically in April at many key airports.

The Centre is examining proposals to extend compliance themselves for Income Tax and GST to provide further reliefs. to businesses during the second COVID19 wave.

The Government has received several industry representations , including from MSME’s seeking an extension of various reliefs upto at least 3 Months.

The Pandemic will Change Global Economy

The Pandemic

Those who say there are no letters left in the alphabet to describe the evolution of the world economy after the pandemic are absolutely right. It is abundantly clear now that we cannot expect to see a rapid V-shaped recovery nor should we expect a complete L-shaped recovery.

The big question is :

Why would the pandemic bring lower growth ? There are several reasons :

1) Companies will be less profitable and will react by cutting fixed asset investment.

2) The distribution of income will worsen worldwide. In fact, the pandemic has caused a serious deterioration in business profitability throughout the world.

3) State intervention in the economy is leading to a much larger share of zombee companies .the fact that interest rates are to remain low will make it possible for the Government to continue to finance such unproductive companies and their related missallous savings.

4) Unstable Capital Flows — The combination of ultra -abundant global liquidity and fluctuations in risk aversion can lead to highly unstable capital focus , which remains crucial for many emerging countries. And the more an emerging company depends on external financing , the more costly this situation can be in terms of volatility of capital flows and economic performance.
Another form of financial instability may arise from the growing doubt surrounding the role of the dollar in the world economy , stemming from the lack of US leadership ,the sharp increase in US external debt and the ultra -expansionary monetary policy of the Federal Reserve

The Hiatus on Education — There has been a loss of human capital due to the discontinuation of education programmes globally .There is bound to be a reduction in fertility rates for many years, given the negative impact of the pandemic on household income for years to come.

If we analyse each of these points in greater detail, lower growth in the medium term seems unavoidable and with it , the continuation of the ultra-low interest rate environment we are in. The loss of human capital , financial capital , in addition to destruction of business fabric due to bankruptcies , are all bound to have lasting effects , which demand policies cannot do about much.

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MSME Sector in India- Road Ahead

MSME Sector in India

Micro Small and Medium Enterprises ( MSME) have always played a vital role in the Indian Economy. Not only do the 6.3 Crores MSME’s in India contribute one third to the GDP of the country but also provide employment to large sections of society.

Acknowledging the importance of the section, the Government of India ( in 2019) envisioned that the sector would account for half of India’s GDP and add 50 million fresh jobs over the next five years.

However, there were significant signs of a slowdown due to COVID19 (on the demand side) and structural reforms (on the supply side) like GST rollout and demonetisation also haad adverse effects on MSME sector.

Way Forward :

Developing Bond Market

With India’s Bond Markets starting to take shape , promotion of MSME Bond issuances can provide a fillip to debt capital markets participation of MSME;s.

While such issuance will provide lower interest rates for MSME’s than other financial institutions/ intermediaries charge , they will also be a viable high-yield instrument for informed and educated investors operating in the bond market.

Creation of Independent Regulator:

Given the growing importance of the data economy , it is paramount that the Government creates an independent body which can advise and provide consultancy to MSMEs and enable them to win in this new digital world.

Reforming Labour Laws:

Labour laws are not very conducive to MSME growth. They must strike the right balance providing a growth oriented framework for MSME’s to run and providing sufficient protection for the rights of workers.

Improving Regulation:

While ease of doing business has been a focus area , the reporting , approval and compliance requirements for small businesses continue to border on the higher side.

If we truly want to create a country where MSMEs can influence our economic destiny , it is imperative that they are provided with a hassle-free regulatory framework which works for them and not function as an impediment for growth.

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