If you think that artificial intelligence is all about robots running around and taking care of your odd jobs, it’s high time you debunk the myth. According to a survey conducted recently, artificial intelligence has nowadays become a recruiting trend globally. For someone not aware of the term, artificial intelligence is the ability of a machine to have intelligence like a human being and is specially programmed to learn various tasks using data.
AI has changed the way how candidates are being hired. They play a very vital role in our society and their importance is expected to enhance even further within the next few years. Numerous recruiting agencies have started using it to change the way how recruitment is being handled. Its impact on the recruitment process has made the task of HR consultants easier. As better data is available, they can perform the tasks better.
Make The Task Less Tiring
Everyone in the recruitment industry will agree with the fact that recruiting employees is not as easy as it looks. Recruiters have to deal with hundreds of applications and resumes on a daily basis. AI can automate the administrative tasks on behalf of the hiring teams and also generate insights. They can even read the resumes and pick the most qualified candidates among so many. This help HR consultants save both time and money. The chatbot is a specially designed computer program which can respond to all the queries of the candidates.
Top 10 Benefits Of Using Artificial Intelligence During Recruitment
- Save time
- Choose the best candidates
- Stay away from human bias
- Save money
- Source the right candidates
- Screen candidates
- Nurture candidates
- Engage candidates
- Schedule candidates
- Interview candidates
AI And Recruiters
The primary benefit of using Artificial Intelligence for recruitment is that they won’t be replacing the recruiters or HR consultants anytime soon. There are a few people in the recruitment industry who think that AI is so intelligent and advanced than humans will start losing their jobs. This is nothing more than a myth which people need to debunk. Though AI can automate the recruitment tasks, the importance of experienced and renowned recruitment agencies can never be ignored. The primary task of AI is to ease the recruitment process so that HR consultants can focus on the larger and complex issues. They can help an organisation move forward by crafting effective recruitment strategies and building candidate relationships. Even the interview process requires some emotional and personal engagement with the candidates. This can be done only by an HR and not AI.
5 Vital Tasks Undertaken By HR Consultants
- Establish relationships with candidates
- Assess the potential of candidates beyond their credentials
- Gauge the interpersonal skills of candidates
- Determine whether a candidate can fit in the work culture
- Convince potential candidates to attend interviews
Though AI has become a blessing for the recruitment industry, the importance of experienced and trained recruiters or HR consultants can never be ignored.
The importance of brand equity is something which can never be neglected in the recruitment industry. This is simply because everyone prefers opting for the trusted brands instead of their cheaper alternatives. Not only does it help recruitment agencies sell their services at a higher price but also secure reliable and reputed clients for their businesses. Few other vital benefits of brand equity have been stated below.
3 Prime Reasons Why Brand Equity Is Like A Bridge Between Recruitment Agencies And Their Clients
• Sales Increases
It is easier for clients to trust a recruitment agency which focuses on brand equity as it reflects their quality, ideals, value and so they can stay assured of getting the type of services they are expecting. Even if the brand they trust is offering some new services, customers prefer paying for those instead of opting for services they are familiar with. Even recruitment agencies focus on building brand equity as it becomes easier for them to achieve repeat customers and keep themselves ahead of new entrants in the industry.
• Higher Profits
Not everyone is aware of the fact that clients have a tendency to pay more for the services offered by a trusted brand. In short, people can tolerate high prices when it is about their favourite brands which help the companies earn higher profits. This is why various recruitment agencies try to build brand equity instead of focusing on emotions as it helps in higher profit margins. Even if the brand is not capable of demonstrating why their services are superior to competitors, it doesn’t affect their price structure.
• Quite Influential
One of the main reasons why Brand Equity is treated as a bridge between a recruitment agency and its clients is because it develops a strategic partnership between them. Clients are inclined to team up with agencies connected with influential brands. This further helps in improving brand equity between both the partners. Recruitment agencies with higher brand equity can easily recruit talent as job seekers treat their reputation as a sign indicating good job attributes. They know that if they can approach a renowned agency, they will get help even before their next job.
Time For Recruitment Agencies To Focus On Brand Equity
The easiest way through which a recruitment agency can build brand equity is through a proper marketing strategy and communication. They need to develop a customer-based brand equity model which will become a strategy and help them to move forward. When the agency reflects a brand and generates a positive attitude towards it, even job seekers understand that taking the aid of such agencies is a must for their success.
Building a customer-based strong brand is very important for every placement consultant and executive search agency. Few of the benefits you can reap by focusing on brand equity is greater loyalty from customers, your placement consultant won’t become exposed to the competitive marketing crises and even customers will show positive response to increase or decrease in the fees. Since customer based brand equity has so much to offer, it’s time for recruitment agencies to know the points they need to focus on.
Few Vital Points To Consider When Looking For Customer Based Brand Equity For An Executive Search Agency
- Brand Identity And Awareness
If you are willing to achieve the right identity for your brand, you need to make your brand important to your customers. Check whether customers can easily recall or recognise your brand. Brand awareness is when customers can link the name, symbol or logo or your brand with certain associations. They should know what type of services you are actually selling under that brand. Unless the recruitment services are specially designed to fulfil their requirements, developing brand equity will become difficult.
The right customer-based brand equity for a placement consultant can be created when they can establish a brand image which can reflect what exactly the brand characterizes. In short, the image of your brand should reflect its meaning. You can generally distinguish brand meaning in two categories, the abstract imagery related considerations and the performance-related considerations. These categories actually exist in the mind of the customers.
Brand judgements are basically the personal opinions of your customers and how they evaluate your brand. They might form various types of opinions about a brand after putting together all their imagery and performance. Though customers can make various judgements about a brand, there are four types of brand judgement you need to focus on if you are looking for Customer Based Brand Equity for an Executive Search Agency. They are brand quality, brand credibility, brand consideration and brand superiority.
How customers emotionally react or respond to a brand is known as brand feelings. These feelings are the result of the marketing program for the brand. Not every executive search agency is aware of the fact that the feelings your customers have about your brand can be either intense or mild. When the feelings are positive, it means that your brand has attained social approval. They might have used the service themselves or has been referred by others.
Brand relationships primarily focus on how well your customers can identify your brand and their ultimate relationship. Your focus should be on making your customers feel that they can synchronise well with itS. The two dimensions of characterizing brand relationships are activity and intensity.
Since you are now aware of the vital points an executive search agency has to consider when looking for customer based brand equity, it’s time you too focus on them and give your business a boost.