A typical job hunters journey will start from researching your company in the cyber world through search engines like google Bing etc. Then he / she will locate your website in the search results and will land in the careers page and the company details page.
From there they will shift their browsing activities to company review sites such as Glassdoor and also try to find out the existing salaries on various job roles which are currently prevalent in the company at Payscale.
Through these activities, a prospective job seeker will try to construct an image of your company’s working conditions, career growth, stability, work life balance, employee friendliness and other important factors which are quite pertinent to attract top talent.
Sometimes some of the candidates will research further on professional social networking sites to find out the profiles of the current employees and their job roles and description to form an opinion about the organization. Check out new orleans marketing firm infintechdesigns.
Hence it’s vitally important to ensure that you are using social media in an optimal way by knowing which channels are right for attracting related top talent in your organisation without throwing stones in the dark.
Let’s look at some of the easiest and cost effective ways to optimally use social media for attracting top talent:
Tapping Your Employee Power:
Word of mouth marketing and advertisement is one of the best ways to generate interest about your company among the top talented job seekers in this competitive market. In this scenario your employees can be your advocates in the Social Media platforms. The employees should be trained groomed and motivated to use the social media channels in a way which provides the organisation with much needed brand exposure in the online media.
Employees should have a professional looking social profile; they should publish interactive contents about their activities, roles and responsibilities in the organisation in the careers page of the website and tag that to their social profiles.
Posted Images & videos of company sponsored events, meetings, and daily life of employees in the workplace by social media advocates within the company also reflects a positive view of the workplace.
Prospective Candidates will look at these profiles and will form a positive perception about how your organisation is offering a great and challenging work experience. All this will evince their interest in your company’s job offerings and will entice them to accept your offer at competitive terms
Use a Reputed Recruiter For Scouting Talent:
Top recruiters are social media savvy with thousands of high value connections and followers. Their social media profiles are rich with high visibility and quality content & infographics about the trends and happenings in the industry and information about top jobs in the market from reputed companies.
These recruiters publish article, share information and post their opinions on wide variety of topics of considerable interest thereby making them quite popular in the social media circles.
Talented job seekers who are high in demand generally trust these recruiters for quality job opportunities and once they are given the mandate to hunt talent on behalf of your company, considerable branding is done by the recruiter about your organisation in his quest for fulfilling your given mandate.
Use Social Advocacy Tools:
Social advocacy tools are seen as a vital component to augment social media engagement for corporate brand building and attracting top talent
Some of the best tools in the market that achieve this objective are: Trappit, Sociabble,EveryoneSocial, Linkedin Elevate, Hootsuite Amplify, Smarp,Bambu, Post Beyond, SocialToaster, and CommandPost.
These tools are cost effective and empower your employees, to become your most powerful brand advocates in widening your brand reach. You might not need all the tools to achieve your objective and hence it’s prudent to work with few of them as par your needs.
Use the power of your Business Partners, Vendors, & Clients:
Define a social media engagement where you can create content along with your Business Partners, Clients &Vendors. Putting a link, a logo,and some interesting and interactive contents of your company in their digital assets can be quite helpful in augmenting your brand value because these are considered as high value endorsements.
By intelligently highlighting these engagements in your company’s social media profiles across multiple platforms, they can build a positive perception about your organisation in the social media arena.
More these types of contents involving joint endeavours are posted, more the brand visibility increases thereby improving the trust factor of your brand in front of the talented job seekers.
Social Media if used responsibly can go a long way in building your brand from scratch. The road to a successful social media engagement is quite clumsy and you need a trusted Social savvy HR Consulting firm to guide you to chart an effective strategy for attracting talent that is difficult to acquire and tough to sustain.
Do let me know if you want to know more about how to use Social Strategies for hiring top talent.You can reach me at email@example.com