Author: b3brain

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Know How Brand Equity Help Recruitment Agencies And Their Clients

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The importance of brand equity is something which can never be neglected in the recruitment industry. This is simply because everyone prefers opting for trusted brands instead of their cheaper alternatives. Not only does it help recruitment agencies sell their services at a higher price but also secure reliable and reputed clients for their businesses. Few other vital benefits of brand equity have been stated below.

3 Prime Reasons Why Brand Equity Is Like A Bridge Between Recruitment Agencies And Their Clients

• Sales Increases
It is easier for clients to trust a recruitment agency which focuses on brand equity as it reflects their quality, ideals, value. So they can stay assured of getting the type of services they are expecting. Even if the brand they trust is offering some new functions, customers prefer paying for those instead of opting for services they are familiar with. Even recruitment agencies focus on building brand equity as it becomes easier for them to achieve repeat customers and keep themselves ahead of new entrants in the industry.

• Higher Profits
Not everyone is aware of the fact that clients tend to pay more for the services offered by a trusted brand. In short, people can tolerate high prices when it is about their favourite brands which help companies earn higher profits. This is why various recruitment agencies try to build brand equity instead of focusing on emotions as it helps in higher profit margins. Even if the brand is not capable of demonstrating why their services are superior to competitors, it doesn’t affect their price structure.

• Quite Influential
One of the main reasons why Brand Equity is treated as a bridge between a recruitment agency and its clients is because it develops a strategic partnership between them. Clients are inclined to team up with agencies connected with influential brands. This further helps in improving brand equity between both the partners. Recruitment agencies with higher brand equity can easily recruit talent as job seekers treat their reputation as a sign indicating good job attributes. They know that if they can approach a renowned agency, they will get help even before their next job.

Time For Recruitment Agencies To Focus On Brand Equity

The easiest way through which a recruitment agency can build brand equity is through a proper marketing strategy and communication. They need to develop a customer-based brand equity model which will become a strategy and help them to move forward. When the agency reflects a brand and generates a positive attitude towards it, even job seekers understand that taking the aid of such agencies is a must for their success.

What Criteria To Be Followed While Choosing A Placement Consultant?

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Though unemployment is prevalent, the job market is also suffering from a shortage of right talents. In this mixed scenario, aspirants in search of a suitable job in any particular industry typically use recruitment or Placement Consultant for Small Medium Enterprises specialised in the niche industry they are hunting a job in. And accordingly, for businesses, engaging a placement agency would be the right choice to get connected to the right candidates who can help businesses reach a new dimension.

Placement Consultant

Expert tips to find the best placement consultant

Choosing the right HR (human resource) agency is challenging. However, if you are on the right track, you can find an agency to help you recruit the best and the most efficient candidates in the industry.

  • Do thorough research – To select an agency recruiter, you should do the same sort of research work you would have done for candidate assessment. You can check their LinkedIn profile for an experience. It would be great if you find any indication revealing their experience in the field you want them to work for you.
  • Interview them like aspirants – Interview the recruiter as you do a prospective candidate for offering a job. You may ask questions like,
    • Do you have talents for my job profile already in the database?
    • How would you find and evaluate candidates for offered job positions?
    • How will you keep us updated on the candidates’ status?
    • How long will you take to find the perfect candidate?
  • Know about their experience – If you want to engage a placement agency to fill any difficult-to-fill profiles, you are very likely to find the best ones. Experienced consultants have had years of experience in setting up an excellent network of potential candidates that you may not find on any job boards as such candidates usually don’t post their resumes on such boards. You must look for an agency for their strong and effective network of candidates that no one else may find. Never compromise with the quality for a few bucks if you find the right talent. It is worth much more than spending thousands for a contractual candidate or the money spent on permanent placement for hiring an agency. In a nutshell, as it comes to hiring a placement agency, you need to keep two things in mind – 1) time-to-fill has to be less and 2) quality of the candidate has to be better. Remember, the only experience can ensure these factors.
  • Have a look at their terms and conditions – Placement agencies are often rigid about candidate procurement terms. But the best HR consultants that really want to win your business and deal with it efficiently are likely to be flexible and able to move promptly and innovatively to help you as well as your business to find and retain right talents.

These are a few of many things that as an entrepreneur you need to take care of while engaging a placement consultant to find the best talents in the industry to get recruited in your company.

Need Customer Based Brand Equity? 5 Points To Consider

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Building a customer-based strong brand is very important for every placement consultant and executive search agency. Few of the benefits you can reap by focusing on brand equity is greater loyalty from customers, your placement consultant won’t become exposed to the competitive marketing crises and even customers will show positive response to increase or decrease in the fees. Since customer based brand equity has so much to offer, it’s time for recruitment agencies to know the points they need to focus on.

Few Vital Points To Consider When Looking For Customer Based Brand Equity For An Executive Search Agency

  • Brand Identity And Awareness

If you are willing to achieve the right identity for your brand, you need to make your brand important to your customers. Check whether customers can easily recall or recognise your brand. Brand awareness is when customers can link the name, symbol or logo or your brand with certain associations. They should know what type of services you are actually selling under that brand. Unless the recruitment services are specially designed to fulfil their requirements, developing brand equity will become difficult.

  • Brand Meaning

The right customer-based brand equity for a placement consultant can be created when they can establish a brand image which can reflect what exactly the brand characterizes. In short, the image of your brand should reflect its meaning. You can generally distinguish brand meaning in two categories, the abstract imagery related considerations and the performance-related considerations. These categories actually exist in the mind of the customers.

  • Brand Judgements

Brand judgements are basically the personal opinions of your customers and how they evaluate your brand. They might form various types of opinions about a brand after putting together all their imagery and performance. Though customers can make various judgements about a brand, there are four types of brand judgement you need to focus on if you are looking for Customer Based Brand Equity for an Executive Search Agency. They are brand quality, brand credibility, brand consideration and brand superiority.

  • Brand Feelings

How customers emotionally react or respond to a brand is known as brand feelings. These feelings are the result of the marketing program for the brand. Not every executive search agency is aware of the fact that the feelings your customers have about your brand can be either intense or mild. When the feelings are positive, it means that your brand has attained social approval. They might have used the service themselves or has been referred by others.

  • Brand Relationship

Brand relationships primarily focus on how well your customers can identify your brand and their ultimate relationship. Your focus should be on making your customers feel that they can synchronise well with itS. The two dimensions of characterizing brand relationships are activity and intensity.

Since you are now aware of the vital points an executive search agency has to consider when looking for customer based brand equity, it’s time you too focus on them and give your business a boost.

Why are Placement Consultants for Corporate Companies Important

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Placement consultants play a significant role by being the middleman between corporate companies and candidates seeking a job. Most big companies outsource the responsibilities of recruitment to placement consultants. It becomes the job of the latter to ensure that the right job-seeker is selected for the appropriate role for the company. More and more companies are turning to placement consultants, thus it is about time that we delved deeper into their importance.

Importance of Placement Consultants for Corporate Companies

• Makes Life Easier for their Clients

This is the most basic yet important advantages of hiring placement consultants. Once a company has given the job of employee selection to a job consultant, they can rest assured that the most capable candidates will get through the interviews, tests, and the entire screening process performed by the recruiters. The final interview is, however, often conducted at the company’s office, but only after the candidate has been able to perform up to expectations at the premises of the placement consultant for corporate companies.

• Flexible Hiring

Another plus point of getting placement consultants to hire candidates is that they can be put on the payroll for short-term. If there is a project which requires a specific skill set, the placement consultants can put out advertisements for the situations vacant and find the right people for the job. These candidates are usually on fixed contracts and can be easily let go once the project and contract come to an end.

• Confidentiality

Placement consultants also ensure that the names of their client companies are kept confidential throughout the recruitment process. The candidates are usually only given a broad idea about the firm they are being interviewed for, and are given the complete information at the end of the successful completion of the screening tests and interviews. This confidentiality also makes placement consultants a favourite of corporate companies, regardless if the latter is big or small.

• Existing Database

Placement consultants for corporate companies are usually in possession of a massive database of candidate’s information. Once approached by a company, they can simply look into their database and come up with several candidates who can be considered capable of the positions vacant. Established recruitment companies build up their database over years of being in the industry. The advent of the internet has ensured that all sorts of relevant information which might be useful for the recruiters are just one click away.

• Training

No matter how qualified and deserving a candidate is, they usually require a certain level of training before they can come on-board with the company. Giving the candidate the basic training before they can join the company also comes under the purview of placement consultants.
As is evident from the above points, it is no wonder that the companies are outsourcing their recruitment process to placement consultants. The guarantee of quality makes going to recruitment agencies a value for money option.

Know The Right Time To Approach HR Consultants In Kolkata

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Almost every business owner in Kolkata, Ahmedabad and Bhuvaneswar is aware of the fact that taking care of their employees is a must if they want a successful business. This is simply because happy workers complete their job duties with more effectiveness. Approach a team of reliable HR consultants and they will maximise your productivity by ensuring your workforce’s happiness.

HR consultants in Kolkata

If you don’t have a strong in-house HR department, feel free to outsource the task to some experienced HR consultants and enjoy lower turnover, enhanced revenue and more productive employees. Not only will the workforce become more efficient but even the morale of your employees will become higher. There are even a few warning signs indicating that you need to outsource your HR services.

5 Warning Signs You Need HR Consultants In Kolkata

• You Feel That Full-Time Professionals Are Expensive
If you don’t have sufficient budget to hire full-time professionals or feel that they are too expensive, just look for reliable HR consultants in Ahmedabad offering their services at a price which suits your budget. You can save money but outsourcing the task instead of hiring in-house professionals as you don’t have to pay them any salary, benefit, computer, software or office space.

• Your In-House HR Department Isn’t Efficient
Handling and managing your employees isn’t the only responsibility of HR professionals. They have to administer their payroll, planning, training, retirements, benefits and even do all those background checks. If you think that these skills are missing from in-house HR professionals, outsourcing the task instead of hiring a team of efficient professionals is easier and affordable.

• The Technology You Use Is Outdated
Every business owner knows how fast technology is moving nowadays and so they too need to adopt the latest technology and software if they want smooth-flowing HR processes. Staying updated with the latest HR software is both time-consuming and expensive, so approaching HR consultants in Bhuvaneswar using the latest technology is advisable. They even stay updated with the latest industry developments to serve you better.

• HR Processes Are Wasting Your Time
Though payroll management and administration of benefits are vital for businesses of every size, the processes are too time-consuming and don’t help your business earn much revenue. Nor can you handle all these responsibilities being a business owner neither hiring an employee for these tasks is a wise thing to do. Let HR consultants in Kolkata, Ahmedabad and Bhuvaneswar take care of these tasks while you focus on improving your business revenue.

• Errors Are Increasing And You Are Missing Deadlines
Even if your in-house HR professionals are efficient, they have numerous tasks to handle and so the chances of making mistakes are always there. Even a small mistake can make you lose your clients. You might even go out of business gradually if you keep on missing deadlines. When you outsource the task, the experienced HR consultants will shoulder the entire responsibility so you can have complete peace of mind.
Since you are now aware of a few warning signs indicating that you need to outsource your HR services, it’s time you start looking for reliable professionals.