Reasons to Choose a Placement Agency for Optimizing Your Brand’s Value

A top Placement Agency is perceived as a PARTNER in providing quality talent that augments the pace of business growth of an organization. Apart from perceiving a Recruitment Agency just as a means of talent supplier would be grossly injustice to the value of the work done by the firm, since apart from providing quality talent, the Placement Agency, if given EXCLUSIVITY for fulfilling a hiring mandate, also adds value to the optimization of the Client’s Brand.

When a mandate is given by a Company / Organisation, to a reputed process oriented Recruitment Agency which is powered by intellect and technologically driven, the Recruiters flash the Job Requirement of the client on multiple reputed job portals mentioning the client details and the Job Description (JD) written in a professional manner. These job portals are visited by millions of people, subsequently their rankings in search engines are also very high. Hence the clients name gets disseminated in the cyber world as a professionally managed company because a sizeable chunk of people are seeing and sharing the job postings in the social media also. Even after the mandate gets closed after successful selection of talent, the postings remain in the cyber arena for more period of time due to the reason that once search engines indexes a particular content, it virtually becomes indelible. So these Job Postings act as a catalyst for improving a company’s internet presence and people can have a positive perception about the company’s Brand Image.

Apart from Job Postings, a Placement Consultant also uses Applicant Tracking Software for sending mass mails to prospective candidates. Each of the sent resumes contains details about the Company on behalf of whom the Placement Consultant is hiring. This mode of communication also increases the brand value of an organization and creates a positive brand perception in the eyes of the targeted persons.

Large organizations devote a lot of time, money & resource in order to make them an employer friendly and marketable brand. If an organization wisely chooses, a top Recruitment Agency, then they can give the potential candidates a real insight about how the Client’s Business operates; create a perception about the working environment, benefits and career openings, growth options available and also, the Organisation Culture including Vision & Long as well as Short Term Business Objectives . This information is relayed to multiple prospective job applicants during interactions and multiple conversations by the Recruitment Agency in their process of identifying and shortlisting suitable candidates. This creates a “Top of The Mind Recall” with respect to the Client Organisation or Brand in the minds of the candidates as many at times it happens that people applying to positions are also the Customers .

A Placement Agency is instrumental in augmentation of Brand Quotient of an organization for which they have been engaged. Top leaders and high performers who will build the brand of the prospective Employer ( Client Organisation) will just not involve themselves in the Organisation because an open position have been published rather they will Join / Engage themselves in the organization if a positive perception about the Organisation is crafted in their minds. Responsibility of creating that perception will solely rest on the Recruitment Agency. In today’s world where the social media is driving the economy, the digital & word of mouth marketing as well as positive Reviews are a key ingredients for a successful brand and many candidates mention their hiring experiences as public posts in different online platforms such as Glassdoor, Blogs, Facebook, Quora etc. These online conversations actually drive the buyers’ adoption of a particular brand in the long run and project an image of a company to the buyers which is professionally managed and can be trusted.

Organizations sometimes get tempted to use their internal knowledge and system to hunt for quality talent in order to save some money which they will have to shell out to on-board a Recruitment Agency. However, they should keep in mind that a professional Placement Consultancy apart from bringing a high performance resource can also largely value add in marketing the Brand as they are adept in their work because of their past experience in dealing with Recruitment assignments of other companies involving multiple scenarios.

The communications presented by a Recruitment Consultancy during different stages of Talent Acquisition Process, as mentioned, therefore, ensure an integral as well as significant part of Brand Building, Brand Recall, Brand Enhancement & Brand Augmentation of an Organisation.